What does it means: SAP 360 Customer

Higher sales, higher quality of services and greater efficiency of marketing activities . SAP 360® Customer solution allows establishing and maintaining close relations with Clients, provides access to information and enables personalized Client service from any location and on any platform. Customers’ expectations of companies are rising. It is no longer enough simply to respond to customer problems. To offer a first-class customer experience, companies first need to understand their customers’ needs and preferences, and to better understand the social profile of their customers. This allows them to address their client base proactively, and offer a differentiated and personalized customer experience – which builds trust. - See more at: http://www.sap-investor.com/en/2012/quarter-4/sap-hana/sap-improves-customer-experience.html#sthash.xQqfkQTW.dpuf While CRM on HANA is a "key component" of 360 Customer, SAP is also planning to incorporate its Customer OnDemand application, Jam social networking software and "several" mobile applications, according to a statement. The company didn't provide pricing information or availability dates for the full 360 Customer package. SAP 360 ® Customer is based on SAP HANA platform and uses advanced technologies: in-memory processing, cloud computing and mobile solutions. With its innovative approach it allows companies to change the way they contact with Clients and extend the framework of traditional contacts management.

Real-time information: System allows direct access to Clients data, needs and preferences, making it possible to predict their future behavior. Such a comprehensive insight into real-time customer information uses current data from Clients interaction and trading systems. A key component of the SAP 360 Customer offering is the HANA-powered SAP CRM application. But SAP 360 Customer also brings together several different SAP offerings - including the SAP Customer OnDemand cloud offering, the SAP Jam social software platform and several mobile solutions. It also allows taking advantage of publicly available information from social networks. Access to large amounts of data in short time, significantly speeds up implementation of existing processes and facilitates decision-making – anywhere and on any device.

Real-time interaction: The ability to access data in real-time enables differentiated servicing by offering customized products tailored to the needs and wishes of individual Clients. Current use of inflowing information allows contacting the Client in appropriate time to solve problems in advance, or introduce new products and services. A term that connotes all of SAP’s activities in the area of cloud computing including software (cloud applications and solutions), technology, and services. It includes the SAP HANA Cloud platform on which SAP, partners, and customers are developing, accessing, and running an unlimited number of line-of-business applications from SAP and SuccessFactors, as well as the suite solutions SAP Business ByDesign and SAP Business One OnDemand.

Real-time implementation: Companies are able to immediately and comprehensively implement processes referring to Clients, thoroughly fulfill their obligations and provide Client Service in a way distinguishing the company from its competitors. Using industry best practices embedded in SAP solutions, companies can increase their efficiency and productivity. As a result, employees are able to better meet their sales, service and marketing targets.

The key element of SAP 360® Customer solution is SAP ® CRM application implemented on SAP HANA platform. It consists of other products and solutions based on a cloud, such as SAP ® CustomerOnDemand solution, SAP ® Jam social platform and several mobile solutions. The SAP 360 Customer Solution includes SAP products of which you are already familiar, such as SAP Sales OnDemand, plus others that we’ve just announced: such as SAP Jam, SAP Audience Discovery and Targeting, SAP Social OnDemand SAP CRM powered by SAP HANA, and more

Great SAP HANA platform performance

SAP HANA is a solution platform that has enabled enterprises to run complex business transactional and analytical operations up to 10 thousand times faster than they did before. In-memory technology is a perfect solution replacing slow and expensive drive-based business intelligence systems. Pioneer companies using in-memory technology gain better insight into ongoing activities, improve efficiency and lower their IT costs, thus gaining real competitive advantage. According to estimates of analytical companies, during the next five years approximately 30% of companies will be using one, or more key applications based on in-memory database and by 2014, 30% of analytic applications will use in-memory functions to increase computing speed and scale. HANA also includes a programming component that allows a company's IT department to create and run customized application programs on top of HANA, as well as a suite of predictive, spatial and text analytics libraries across multiple data sources.

Real benchmark consists of following dimensions:
Data size – larger the data slower the system gets
Query complexity – more complex the query, longer it takes to return with the answer
Rate of change of data – how quickly the system absorbs information when data is changed
Is the data prepared or is it wrong – data preparedness before it can be used
Response time – how quickly the system responds to answer a query

Science says human brain can carry out tasks depending on complexity: interactively with continuous flow of thought when engaged for about 800 milliseconds, efficiently when engaged for < 3 seconds and starts losing attention when engaged for > 8 seconds.

The following innovative technological aspects are used in SAP HANA:

Multicore parallelism – The power HANA derives is from the fact that it runs massively parallel. A modern server has upto 80 CPUs, 2 terabytes of DRAM and 5+ terabytes of SSD as core. This combination would have a strong computing power. Currently each CPU has roughly 3 gigahertz of clock speed which means total availability is (80 CPU*3) 240 gigahertz of clock speed and 2 terabytes of data in the DRAM.

Columnar structure of database store – The main design of the central structure of HANA is its columnar store. Row structures are traditional but in-memory row stores are able to do transactions quicker than before. With the columnar structure of the data store, data can be analysed faster by picking up only those data selectively as required by the query.

Projection, Dynamic Aggregation and Compression – HANA’s scan speed enables it to follow the Principle of Minimal Projection. Only those data that are needed are grabbed from the database store and processed. Same thing applies to aggregation. Whenever aggregation is needed, it can be calculated at the speed of 12.5 – 15 million/sec/core dynamically.

SAP HANA can be deployed on-site as an appliance or purchased as a managed cloud or hybrid- cloud service. SAP HANA was previously called SAP High-Performance Analytic Appliance. SAP HANA is a perfect example of this; the focus should be not on the technology but rather the functionality that is facilitated by this technology. Instead of trying to explain terms such as ‘column-oriented’ and ‘in-memory’ to people who neither understand nor care about the technology, more should be done to highlight what is now possible using SAP HANA. The SAP Business Warehouse (BW) is a core part of the SAP NetWeaver technology. Serving as a powerful Enterprise Data Warehouse application platform BW provides flexible reporting and analysis tools. Businesses are able to make well-founded decisions on the basis of this analysis. Business information from SAP and external data sources are integrated, and consolidated in BW on HANA.